Web 2.0 refers to the convergence of visual design and communication to enable the user to engage and interact with content across multiple media platforms. New forms of online media such as Facebook, YouTube and Twitter are the current generations main form of communication, and is referred to as Web 2.0. It is related to the way in which content providers and users engage and socialize, as well as generate and share content.
Facebook is a social networking site, which enables users to create a profile about themselves including basic information, interests and hobbies. Users are able to communicate through numerous features such as the ‘like’ button, chat, groups, pages and news feed, which all contribute to the interactive experience of being a part of the online Facebook community.
Youtube is a video based social networking site, which enables users to discover, watch and share originally created videos. It allows people to connect and interact with the online community through video uploads. By ‘following’ a channel the user is updated with the latest news and reviews that interest them.
Twitter is an information network that enables users to connect and engage with the latest stories, opinions and news in relation to what interests them and the users they have chosen to ‘follow’. Users can contribute to the ‘Twittersphere’ by posting tweets in real-time.